Saturday, June 22, 2013

Shimla - Chapter 13 & 14

Entrepreneurs of Shimla

Use Drop Down Menu on your right to read Chapters 1 to 14

Chapter 13:   New Beginning after the Fire in 1876
Chapter 14:   Tumultuous 1900s

Please read remaining chapters 15 to 17 in the book, (for US) available at:

http://www.lulu.com/shop/hari-sud/entrepreneurs-of-british-shimla/paperback/product-21080904.html;jsessionid=6C37946A654CB44DB0D99E55F7646A0F

And the Indian Version at:

http://pothi.com/pothi/book/hari-sud-entrepreneurs-british-shimla-0


Chapter 13

New Beginning After the Fire of 1876

Upper Bazaar Operation of Sud/Sood Partners Relocates

The original partners by 1876 were old men. They knew that they wouldn't be around for long. Hence they began handing over day-to-day operations to their next generations. The latter began running their independent businesses with the senior partners always keeping a watch on the operations. The original partnership after the fire had undergone a change. Their financial connection at the top was also under strain. The previous set up was unique that lasted 45 years, now it was time to split up the assets and go independent. Even the forgoing was a formality. Twenty years earlier they had taken precautions to take three additional leases at Edward Gunj in order that each partner had a separate business. Their understanding of not competing with each other lasted their lifetime and beyond. Now the newer generation would do things their own way.

The fire had destroyed Upper Mall business location, which ran the retail operations for the natives and a Master Grocer operation (Modi) for the British. Lala Nidha Mall Puran Mall, which headed the master grocer operations, relocated to the Lower Bazaar and kept one of the original leases of commission agency at Edward Gunj. The new location, which Puran Mall picked, was close to Edward Gunj. A short dirt pathway away, which later became a flight of stairs, ran between the two spots. It took a while to build the lower Bazaar location but when it was completed, it became the headquarters of Lala Puran Mall's larger operations.

Other partners did not have to relocate to Lower Bazaar as they already had their leases at the Edward Gunj. It is only the more ambitious Puran Mall, who wished to have the Lower Bazaar location too.

How the Lower Bazaar is laid out

The "Lower Bazaar" is the same length of road as "The Mall" just 500 feet above it at the highest tier, but there are marked differences. The Mall promenade was built with shops & businesses facing north, hence denying it the Sun in the daytime. The Lower Bazaar was built facing the Sun; hence sunshine graced it all day. The Mall, denied of Sun, is cool with a hilltop gentle breeze always present had earned itself the nickname of  "Thandi Sarhak". The Mall has the English Tudor architecture with a façade of excellence all along. Its aristocratic shopping has a look of London's Oxford Street. Viceroy(s) and other officials shopped here. Its fame is built on quality English products it sold. It is built in such a way that the high officials and their Memsahibs never had to look at the wretched conditions under which the natives lived just couple of hundred feet below on the slopes. The Mall buildings blocked their view. That was one of the the ulterior motive behind building the Mall facing north. 

On the other hand, Lower Bazaar was and is for everybody. A person could buy anything from excellent textiles to best of spices and perfumes. It was built along a narrow pathway, post 1876 fire, and was never more than 20 feet wide. Horse drawn Ekkas could ply but not permitted due to a hazard these would create with a large number of people shopping there. All along, it followed the contours of the mountain. About thirty years later it joined up with the Mall Road also running east to west. There are no landmarks on the Lower Bazaar other than a tunnel dug in 1905/6 and number of connecting stairs built in the twentieth century to reach the Mall. When the rail goods service began in 1905 then the Edward Gunj was connected to the railway station to facilitate goods movement. A new bazaar later named as Ram Bazaar (Chor Bazaar) came into existence along the mule path. Its name aside, It is mostly residential district for people working in the Edward Gunj and the Lower Bazaar.

Lala Puran Mall Opens with a Bang At the Lower Bazaar/Edward Gunj

With Lala Puran Mall's Lower Bazaar operation in full swing, it was time for him to sub-divide the operations. Both Edward Gunj operation and Lower bazaar operations were in close proximity. Only one flight of stairs separated the two. When Lala picked this spot, after the fire, he was mindful that both his locations be close to each other. The Lower Bazaar operation also solved the lingering living quarters and kitchen problem for his employees. All his employees and partners had living quarters and a common kitchen at the Lower Bazaar location. This kitchen with two cooks, cooked as many as 50 meals a day. Both the cooks came from Kangra; hence Lala and his employees never missed the homely food.

All the cousins and relatives whom he invited to join him in Shimla came with only a bag full of clothes on their back and nothing else. They had left their families behind hence three square meals a day was their first priority. Their families far away in Jaswan/Kangra had high hopes on them except they could not join them, as the family housing did not exist. To set an example, the original four partners did not bring their families to Shimla. They would return back home every year for four months during winter and continue their family life. Lala Puran Mall also did the same. The forgoing was set as a norm for every Sud/Sood who came to Shimla during the nineteenth century and during the early twentieth century.

Lala being a first rate employer would take care of anybody whom he hired. This made them comfortable and they performed their duties better. He made deserving cousins or relatives into partners offering them one "Anna" partnership (6%) in his business. By the time Lala Puran Mall's era ended in 1932 (upon his death) he had six partners, each with one Anna interest in his business. He and his family held the majority, ten Anna's interest together with controlling management of the business.. 

The division of responsibility of the two operations was simple i.e. Master Grocer operations for the British aristocrats and Indian princes, now building palatial houses in Shimla, was to be conducted from the Lower Bazaar location, but all the business of filling the orders, wholesaling, commission agency, money lending was conducted from the Edward Gunj location. The accountant(s) would work in the morning hours from the Edward Gunj location and later in the day transfer the accounts to the ledgers at the Lower Bazaar location. Their they handled cash and made final ledger entries etc. Lala himself would be present in the morning at the Edward Gunj and would return to the Lower Bazaar later in the day to check all the accounting entries and take stock of the day's business.

Lala Puran Mall's Unique Method of Hiring & Retaining Talent

By 1881 Lala Nidha Mall Puran Mall's enterprise was growing faster than anybody else in the business at that time. With his honesty and straight dealings he had built connections with the British Administration. They preferred to deal with him on most issues relating to the native business practices. Wherever a dishonest practice was noticed, the British would complain to him and he would straighten the matter up. To his relatives, cousins and other Sud/Sood arriving from Jaswan he would help them settle down. If they were short of cash he would lend the same on easy interest payments. This would be much lower, if they borrowed it elsewhere. In this way he had built a huge clientele of Suds/Soods who had borrowed from him. That would include not only natives but also spendthrift British gentry.

At his own locations, he was gentle and firm employer. He dealt with the employees as his brothers. To retain them on a long-term basis, he offered partnership to deserving candidates who got small percentage of the profit as wages. Considering the size of Lala's operations, one Anna share was a great amount of money (in 1899 one Anna shares was worth Rupees 50,000 in 1932 money. In today's term it would be Rupees 4,000,000). Lala and his family were worth ten times more than that, but rewards to the employees made him an enlightened employer of the day[1].

By 1890s, the Lower Bazaar as well as the Mall was undergoing a major transformation. Lord Lytton, ten years earlier had set the ball rolling to widen and improve the Mall. He also had encouraged similar improvements for the Lower Bazaar. That was a cue to the Lala to become a real estate magnate of that era (see later)

Business Expansion (1881-1900)

By 1881, Lala Puran Mall had an iron clad stranglehold on Shimla business activities in the Edward Gunj. Although there were ten other commission agents cum wholesalers, Lala Puran Mall's business was flourishing. He had the direct line to the British, who respected him; also he had made inroads into supply business for the hill states princes. The latter were establishing housing in the fashionable Shimla to be close to the power. Although the Superintendent of Hill States and Shimla Deputy Commissioner supervised them, but they wished to be as close to the Viceroy and Punjab Governor as possible. Lala being a great salesman would get supply contracts for their every need. His clients included Rajas of Jubbal, Koti, Dhami, Keonthal, Bhajji, Khanetti, and Suket etc. 

Shimla population did not change very much after 1881, but temporary labour that came to build houses, commercial establishments, hotels, cottages and roads etc. stayed for the duration of the jobs. They purchased their daily needs at the retail oriented Lower Bazaar. The latter was supplied by 10 Commission agents/wholesalers from the Edward Gunj. Much of the forgoing supplies came from the shop of Lala Puran Mall.

In about that time frame Lala embarked upon real estate expansion of his own. Impetus for this came from the Lower Bazaar extension eastwards. This Bazaar had not expanded very much after its creation in 1876. There was an urgent need for expansion and it would happen only if the municipality extended the Lower Bazaar road on both sides. The Municipal Committee unable to resist temptation to collect tax money from natives extended the bazaar on the eastern end, hence building activity to build new shop cum flats began. The existing rules of two floor buildings were not to be breached, but plots along the road were sold to recover expenses Municipal Committee had incurred. During this expansion there was enough space to build 100 more shops. Lala Puran in 1880s and 1890s was the biggest show in town and he bought many of these plots and began building shops and residences. Others in the Edward Gunj as well as in Lower Bazaar also began building to expand their real estate holdings. A huge amount of money was required to undertake this construction work.  Lala had some internal resources of his own to fund it; also he had to borrow some money from outside sources to finance this huge activity. Since his credit rating was high hence he had no problem borrowing from the British banks as well as from the Princes/Rajahs with whom he had financial dealings.

Others, who were building shops and residences, needed money to finish them. They did not have the credit rating good enough to borrow in the open market hence they would approach him for money. In order to help, he would himself borrow from his sources and lend it to them. In the process he would make a buck or two. So great was his popularity as a moneylender that they began to refer him as Jagat Seth - Master Banker. People would approach him when they needed money and he used his instincts to evaluate the clients and then offer them terms. His terms were easy; hence he was a preferred banker.

By early 1890s, the Lower Bazaar expansion had reached its eastern edge. All the new shops were retail oriented. Housing above the shops was rented out to improve the cash flow. Lala either built much of the new construction personally or he held a mortgage on others because the owners had borrowed from him. He himself was under heavy debt as he had borrowed to lend to them. His own debt aside, It was a win-win situation for him. But if by chance he could not collect on his debt then insolvency was definite. But his personal prestige was such that nobody would refuse to pay back to him. Also most borrowers had offered something as collateral. Hence in his lifetime there was nothing to fear. This situation dramatically changed when he passed away in 1932 and his quarrelsome successors took control.

In addition to being a grain wholesaler, commission agent, master grocer, moneylender, he was also a real estate magnate.  His reputation of straight dealings had made him popular with the British businessmen too.  They came to him for money when they were building to extend The Mall east as well as west. Hence, he had a foothold on the Mall also. Although the Mall was exclusive domain of the British, Lala Puran Mall was the first person to hold mortgages on property built there.

Lala's nephews join in

Among the Garlie/Pragpur crowd in Shimla, Sud/Sood were the largest grouping (about 4-500 of them by 1890s). For them family came first. The family missed them when they were away for 8-9 months of a year. First cousins, their own children always came first, when it came to getting them started in life. It was them who were apprenticed first in the art of conducting business. By late 1880s and early 1890s that Lala Puran Mall had to deal with this issue of priority. His own son Kaudoo, his nephews Biroo & Sarafa, growing up in Haroli were set to join him in next few years. They were in the same age group with Biroo & Sarafa were a few years senior. Within next few years they would arrive in Shimla and join the family business as equal partners. They all were Nidha Mall's (now deceased) grandchildren. They had equal share in the business, hence were to be given preferential treatment. Until 1900, only Biroo had joined him in Shimla. A few years later Sarafa and Kaudoo would also join the family business.

By then Buta[2], who had arrived in Shimla in 1873 and joined Lala Puran Mall at Gunj, had passed away. His death occurred under mysterious circumstances at his home village of Pirsaluhi. Blackmail between brothers was involved. The job of chief accountant at Lala's enterprise was open. Although, Buta's first son Kurha joined the business, yet he joined as an apprentice in 1895. As an honest man Lala would not cheat anybody out of his share, hence immediately after Buta's demise he visited Pirsaluhi village and brought his 18 years old son with him to take Buta's place in business.

With his expanding business empire Lala was in need of family talent to take over the job of chief accountant as well as head auctioneers. In his mind he had reserved those jobs for his son and his nephews. He was properly apprenticing them for the jobs. Biroo & Sarafa took over the challenge and became well versed in auctioning whatever arrived in the Gunj. Biroo would also act as a purchaser and would visit suppliers in Mandis in Lahore, Ambala, Abdullahpur/Jagadhari, Wazirabad, and Gadugaad etc. At Abdullahpur he ran into an operating enterprise of Hakam Mall and Tani Mall, run by Gopi Mall and his son Jodha Mall Sud Kuthiala selling timber extracted from the forests along the Jamuna River. There he struck friends with Jodha. The latter was his distant cousin also. They had known each other since Haroli days, although Biroo was a few years senior. During his many visits Jodha & Biroo became friends. It was during his trip that new idea of business expansion came into Biroo's mind. "What if their enterprise from Shimla supplies grain and other commodities to the labour working to extract timber"? Lala Puran Mall was already aware of this business opportunity but found it impractical. But he would not miss this opportunity if timber extraction took off in Shimla hills. He already had a contract for the supplies with Rajah of Jubbal, who was extracting his own timber. He would offer the same deal to other Rajahs if they began extracting timber in a big way. Lala complimented Biroo for spotting a business opportunity.

Kaudoo in five years after arrival from Haroli, around 1900, had learnt all there was to learn about business techniques and accounting practices etc. He was also in-charge of money lending business and managing Lala's vast real estate holdings. Lala personally dealt with master grocer business. This was the most sensitive part of his business activity. He was leaving no room for complaints either from the British or from the princes.

In this formative time frame of late 1890s and absence of trained family talent to take over dead Buta's responsibilities, Lala introduced four more of his employees, all of them his cousins, into one Anna partnership. This was his way of rewarding good work done and opportunity to add more responsibilities to their plate. Overnight new partners acquired more authority and responsibility. These changes had an important impact on the efficiency of the operation. Also Lala had thought it thru that his young son and nephews would take over greater responsibilities in next 5 years but in the intervening period, Lala's interest had to be well protected, hence offering minor partnership was his way of protecting his interests[3].

Circumstances are not clear, but the Master Ledger (Baahi), with detailed partnership holding entries, in and around 1895, disappeared from the Lower Bazaar location. All efforts to locate it failed. Finally it was decided that anybody found in possession of it would be discharged from the business and would be debarred from conducting any business in Shimla Gunj. A new Ledger[4] was started, this time it was not to be stored at their business locations but kept in a bank locker. A second true copy was given to Lala's personal lawyer Sir I. Pitman.

Others Great Men born in this Era (1875-1920s)

As Lala Puran Mall and other Suds/Soods were prospering in Shimla, there were others making their presence felt elsewhere. One such Hindu undivided family of Hakam Mall Tani Mall was not far behind. Five members of this family came to Shimla during the Lord Lawrence's Viceroy era. They initially conducted timber extraction business in the Shimla Hills princely states and later in United Provinces and Jammu & Kashmir. They were instrumental in providing timber needed for housing in Shimla and timber for railway sleepers when railway line was built initially from Ambala to Kalka and from Kalka to Shimla. The family diversified into textiles also. They had their presence in the Upper Bazaar when in 1875, until the Upper Bazaar burnt down. The textile business was relocated to Lower Bazaar, exactly at the spot where the Lower Bazaar end of the tunnel opens. In 1900 they were paid compensation and relocated to where they are today as a major textile retail business of M/S Hakam Mall Tani Mall.

Lala Hakam Mall Sud's son Lala Gajjan Mall and his partner Lala Gopi Mall Sud's son Lala Jodha Mall at the time of construction of Shimla-Kalka railway undertook timber extraction for the purposes of providing sleepers for this narrow gauge railway. Thousands and thousands of cubic feet of timber was extracted in the Shimla hills to make the railway reach Shimla. The British put all environmental consideration on hold and let the extraction proceed.

Jodha Mall was born in Haroli (new home of some of the Kuthiala Sud/Sood clan) in 1883. He had an older brother Valbhadra Mall. They both were industrious boys with a great in-sight, love for work, integrity and sharp business acumen. They took over from their parents the timber business and pooled their resources with their cousin Gajjan Mall and began to transform their timber extraction business into a major enterprise of Punjab, Jammu & Kashmir and United Provinces. In 1902, railway sleeper supply business gave them their major break. At that time extracting timber in Shimla hills was easy, it was the transportation, which was more difficult. In comparison timber extracted in United Provinces and Kashmir was easier as timber was floated in the rivers with greater ease. Since timber was urgently needed, they had no trouble finding forests to lease and extract timber along the Jamuna River. Watching success elsewhere, even, the princely states in the Shimla hills also volunteered. First was the State of Jubbal, from where timber was floated along the Pabbar River and then to Jamuna River. Later other states along the Sutlej River volunteered. By early 1920s, the empire of M/S Hakam Mall Tani Mall rivalled that of Lala Puran Mall in Shimla. The former enterprise had a multi-state presence; hence they had greater influence with the British Administration. 

By nineteen twenties, Jodha Mall's enterprises and Lala Puran Mall's enterprises were rivals. They had business dealings with each other but also there was mutual mistrust.

Sud/Sood Major Business Houses of 1875-1920s

The above two were the business stars of late nineteenth and early twentieth century, although a multitude of other Sud/Sood businesses existed. An exhaustive list exists on Shimla Sood Sabha website. Important other businesses houses, which predate to nineteenth century, a partial list is reproduced below:

·        Rairoo Mall Sarafa Mall

·        Sunder Lal Chaudhari Mall

·        Butails in Shimla & Palampur

·        Mauja Mall Sant Ram

·        Thunia Mall Ghuggar Mall

·        Nihala Mall enterprises

·        Chuha Mall Gobind Ram

·        Nathu Mall Lachman Dass

·        Hakam Mall Tani Mall

·        Ram Sukh Dass - Iron & Steel

·        Jalla Mal Jawahar Mall

·        Ajudhya Dass Parma Anand

·        Lehnu Mall Thakur Dass (1909)

·        Ludhar Mal Jai Bhan

·        Kiru Mal Nawal Kishor

·        Devi Saran Hans Raj

·        Changan Mall

·        Durga Dass Piare Lal

·        Hazari Mall, Mangat Ram & Kirori Mall

·        Mela Ram Mitthoo

·        Ayudhya Dass Parmanand

·        Narain Dass Bhagharha & family of Dharamsala Mahantan

·        Sunder Mall Chaudhary Mall

·        RamSukh Dass -Iron & Steel dealer and more

The above list (who were in business at the turn of twentieth century) is not an exhaustive list, as some businesses closed and started elsewhere, hence are difficult to trace. Each of them in a big way contributed to the Sud/Sood Diaspora in Shimla.

Other Sud Personalities (1875-1920s)

Some of the great Sud/Sood personalities of nineteenth century and early twentieth century Shimla other than Lala Puran Mall & Jodh Mall were: Mr. Justice Sir Jai Lal; Rai Bahadur Mohan Lal; Rai Sahib Thakur Dass & Ram Krishan etc.

A limiting factor for the people of Shimla to get educated and work at par with the British were the schools. That much heralded Maccaulay Minute of 1834 had done nothing for Shimla. There were several schools to educate the British boys and girls in Shimla and surrounding area, but none would admit Indian children. That Shimla Municipality's segregation policies of keeping the natives bottled up on the slopes in and around Lower Bazaar had yet given rise to a new policy of dividing the Shimla into Station Ward and Bazaar Ward. Station ward had all the schools, the Bazaar Ward had only one, that too a primary Municipal Board school. Permission to send children to schools in Station Ward was rarely granted, although there were only a few exceptions.

It was Jai Lal and Mohan Lal (see later) who faced the problem of schooling when they were of school age in Shimla in 1890s. They overcame these problems by starting in that Municipal Board School and then relocating to bigger cities to complete their education.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chapter 14

Tumultuous 1900s in Shimla

Sud, Sarkar & Shimla

In 1890s there were about six thousand clerks and other lower end officials who were making journey every year in April to Shimla. They would stay for eight months in a semi temporary housing and make the same journey back in November to Calcutta/Agra. By some semi official estimates they carried as much as fifteen thousand maunds of paper and office material with them. All of it came by rail to Ambala and was carried up the hills to Shimla on mules, tongas, Ekkas and backs of the people, until Lord Curzon in 1905 flagged the first train to Shimla. Their housing had always been the various tiers, which rose from the Lower Bazaar to the Middle Bazaar, until that became insufficient. Then they were housed in Kainthu and other surrounding villages. This influx of people and previously not so clean areas of the Lower Bazaar became even filthier. Shimla Municipality was seized of this problem and made several efforts to sanitize it and clean it up. These half-hearted efforts were bearing no fruit; hence they were left with one choice; that is to isolate this pocket of dirt and filth from their own upper class living. They refused to connect the Lower Bazaar to the Mall also they refused to grant permission to extend the Middle Bazaar to run parallel to the Lower Bazaar all the way. Never the less the arrival of additional six thousand people in April was good news to the wholesalers, retailer and commission agents at the Edward Gunj.

Shimla population of 13,960 in 1901[5] (except temporary arrivals) had not varied much over the previous ten years. Addition in April every year of the government clerks together with temporary construction workers had added to the demand of grain and other foodstuff.  To this, the added demand from the Shimla hill states had strained the already tight food supply. But all the forgoing was good news to the grain dealers and wholesalers. It was adding more and more money to their pockets. This improved prosperity and wealth had reached significant amount and was being noticed by the British gentry, although they wished to stay aloof. The Edward Gunj was overdue for expansion, it had to be enlarged and improved to add more grain dealers to conduct more business. For the last few years, some of the dealers were coming from the plains, of Punjab but it was still Sud/Sood business bazaar.

There were ten Sud/Soods who could be counted wealthy with their wealth exceeding Rupees ten lakhs in 1901. Two of them exceeded quadruple that amount. With that kind of money and influence, which comes with it, they were in the good books of the British. The latter in their dealings with the natives in Shimla, preferred to deal with rajahs, thakurs and other landowners representing the ruling class, but now they had a rising business community of Shimla to deal with. With the emergence of Sud/Sood personalities they began dealing with this significant but previously ignored community. At times their influence was at par with the rajahs and thakurs. In not too distant future Suds/Soods would completely replace the banks as source of finance for the British as well as the natives, hence Suds, Sarkar and Shimla became synonyms.

There was one area, which could be counted under represented in the native community in 1900 that included the educated class of lawyers, engineers and doctors. There were none at that time. The very first step to become professional was to go to schools, at par with the British. No such facility existed.  There was an exception that a Municipal Board school "Mayfield" began to operate in 1890s to the primary level. The origin of this school in the Bazaar Ward is a bit of a mystery. As per word of mouth of the people, it was opened to let the children of the native clerks and other specialists who worked on the railway construction to continue education. Sir Jai Lala and R.B. Mohan Lal started from this primary school. They later went to Lahore and other places to finish high school and their law degrees.

Queen Victoria Dead 1901

At the age 78 in 1901 Queen Victoria died. She had declared herself as The Queen of India in 1876. Most natives in Shimla had wondered who she was. She was a "Firangi Queen" who had crowned herself as their monarch without setting foot on their soil. Natives in Shimla always wondered about her bust on Silver Rupee they possessed.  Official mourning made them realize her importance. Then the stories began to circulate about her grabbing the Koh-I-Noor diamond from the very young Sikh Maharaja Dalip Singh, it made them wonder about her sincerity to their country. 

Her era in Britain was the golden period for them. The dominions of India had provided her country with money, to indulge in stiff neck ultra conservative behaviour, where anything other than English was beneath their dignity. That character was distinctly visible at all levels in India including civil servants who were arriving in India to rule. Their ladies were the worst. They looked down upon everything native.

Queen Victoria had eight children of which five were daughters. They were married to various royal houses of Europe. That was the root cause of ugly competition within the royal houses. Her grandchildren kept the competition alive which resulted in the first great war of the Europe in 1914-18.

Lord Curzon the most un-likeable person was the Viceroy of that time. He celebrated the accession of King Edward VII to the non-existent throne of India in 1903 with great fan fare. The native rajahs and other British aristocracy joined in.

Lord Curzon, the most Un-likeable Viceroy

Lord Curzon during his six years of virtual dictatorial regime in India from 1899 to 1905 made himself the most un-likeable Viceroy of India. He spent much of his time in Shimla and built himself a Golf Course at Naldera. He appropriated money to extend the Delhi-Lahore rail line to branch off to Shimla. He himself flagged off first train narrow gauge train to Shimla. He is also credited to the passage of Indian Coinage and Paper Currency Act, which brought India to the Gold Standard.

His remaining deeds were much worst - he initiated the Bengal Partition, which resulted in riots in the country, first after 1857. He followed the policy of "Divide & Rule" with vigour. The great famine of Bengal in which 6-10 million people perished happened during his stewardship. He blamed it on failure of Monsoon, although the true cause was, switching land from growing food to growing opium. The latter was sold at high profits to the Chinese. The Boxer Rebellion in China was direct result of excessive cheap opium arriving from India and corrupting the public in China. The Boxer Rebellion was comparable to India's war of Independence in 1857, except that this one the Chinese won and removed the foreigners from Peking.

Lord Curzon had a distrustful mindset and coined the word "The Great Game" against Russian influence reaching Central Asia and Afghanistan. He sent spies to check it out, who dutifully reported what he wished to hear. His game plan of thwarting Russians had support from the successive Prime Ministers in England. They were also indulging in divide and rule in Europe, hence vigorously supported Lord Curzon.

His personal life of a sexual maniac is talked about in books and papers. In Shimla, after his first wife's death, he was gracing many women's bedrooms in the area. Shimla British population had a majority of women, whose husbands were away on duties elsewhere, hence indulging in extra-marital affairs was not un-common. Other women who had come from England looking for a husband were also easy prey.

When he relinquished his job, there was an all-round sigh of relief. Six years later Bengal Partition was cancelled.

Prelude to WW1 and Business in Shimla

Viceroys, who followed Lord Curzon were a bit mallow, but never the less they were also adherent to the idea of "Divide & Rule". Lord Minto (1905 -1910) proclaimed laws to curb political unrest. He arrested leaders of that era and jailed them in Burma. Shimla was unaffected by the political developments elsewhere, although a civil servant named A O Hume founded a political party in Shimla and gave it a name - Indian National Congress (1884). Lord Minto together with his Secretary of State passed a law known as Minto-Morley Act. That was a step further in "Divide & Rule" in India. It gave birth to communalism in India. The Muslim who had lost power to the British from 1757 to 1857, suddenly got a piece of the power. Forty years later these acts would divide India into two countries.

Lord Minto was the first Viceroy who took full advantage of the newly built railway line to move 6,000 employees from Calcutta to Shimla. In previous years, movement of so many people was always subdued as moving so many people with office bag and baggage together with their personal baggage was tedious on horses, mules and Ekkas. With clerks and other lower end officials, came over a thousand British citizens as supervisors and managers. This latter influx shopped at The Mall for everything except ordered supplies thru their favourite Master Grocer Lala Puran Mall. The Mall, which had been a bit neglected on the eastern & western end suddenly, came to life as influx of the British increased. The western end near the Telegraph office was rebuilt after the second fire, into a ritzy shopping district. It was also connected to the Lower Bazaar. In early 1900s the western part of the Lower Bazaar was also in disuse. It had to wait another 20 years for Arya Samaj building to be built and the construction of the native shopping district followed. Same way the eastern end of the shopping area was built into shops and park. It was also connected to the Mall via a newly built road.

The arrival of rail line boosted business in Shimla at all levels. Now goods could be brought to Shimla with ease. Edward Gunj was front and centre of all this activity relating to food and other everyday essentials. Much of the construction supply business was previously in the hands the British businessmen, but it was being slowly taken over by Sud/Sood businessmen.

The year 1905 marked another monumental change in the fortunes of the Lower Bazaar in Shimla. The British were tired of seeing mule trains going to Sanjauli and onwards, decided to dig a tunnel to re-route the mule trains to the Longwood Loop, away from the fashionable shopping, The Mall. Location selected for this tunnel was no other than where business of Hakam Mall Tani mall (Sud Kuthiala) was flourishing for the last thirty years. They would not relocate until a suitable site in the vicinity was found and adequate compensation paid. Shimla Municipal Committee accepted both these demands and the tunnelling work started. Now the mule train could cross over to Longwood Loop without going to the Mall. But it added to huge traffic congestion to the Lower Bazaar as man and animal began to share the same road.

The tunnel 12X12 foot was built to accommodate a horse rider with ease. As soon as the tunnel work finished water began to seep thru the cracks into the tunnel. Work had to be restarted to brick the tunnel interior but water found its way from thru the cracks again. There was only one solution left to remedy the situation, which was to put corrugated steel cladding to direct water to the sides and to the drain. Since then the corrugated sheets have stayed any water dripping on the passer by. .

A Major Accident in Edward Gunj & Plans were made to refurbish it

Kurha Mall, (author's uncle), who had arrived in Shimla at the behest of Lala Puran Mall in 1897 met an unfortunate end. He was resting in-between the stacks of grain bags piled up high all over the Gunj bazaar, one of the stacks gave way fell on him and killed him. He left behind three daughters and one son. He had a fourteen-year-old brother (author's father Khushi Ram) who was invited again by Lala Puran Mall to take his place. As an honest man Lala Puran Mall would not deny any of the minority partners of their due share. He offered Khushi Ram the same share and same position at Edward Gunj, as Kurha Mall had which was duly accepted. The Junior partners usually helped the head auctioneer or did accounting under the senior accountant's watchful eye or went on money collection in the evenings as directed by the senior partners. These were all envious jobs, for those who did not have them. When Khushi Ram arrived in Shimla, he was well versed in arithmetic and Tankari script, hence within three years he was made assistant to the senior accountant.

The police inquest in the death of Kurha Mall yielded no foul play. It was recorded as an accident of unfortunate kind. Immediately the Municipality was seized of remodelling the Edward Gunj into more modern wholesale market. It took three years to draw up the plans and begin construction. All old structures were demolished and the new structure at the Edward Gunj would be two floor stone and steel construction, able to withstand huge weight on first floor with human activity on the ground floor. There was room for 20 wholesalers and commission agents and a "pucca" area, to conduct auctions was built. Also accesses to it were improved. The western end was connected to the Lower Bazaar thru a better road and permission was given to build housing and shops in front of the Sanatan Dharam Sabha Temple (built 1889) with upper-most floors of this construction reaching the Lower Bazaar. The horse/mule shooing shops were relocated to "Ghorha Hospital" area to the east on the Cart Road.   

Although they made no laws to forbid sleeping quarters at the Gunj bazaar, but the businesses were advised not to use this place for residence with security personnel and daily workers excepted. That was the direct result of Kurha Mall's sad demise.

Lala Puran Mall has a Tiff with Shimla Municipality

The new Edward Gunj construction was a sturdy building, built to store everything from food grains to local produce and everything else needed by the people. The central building's architecture included a high ceiling to stack bags, a clock tower, a central square to conduct auctions. The peripheral construction of some retail stores was postponed but was part of the plan. On the western side, an area was left vacant to build a native city hall and adjoining to it area for a school. As mentioned before, the horse/mule service area was relocated elsewhere. The new Edward Gunj had a look of larger "mandis" in the plains. The British had anticipate this Gunj to serve Shimla with a population base of roughly 20,000 souls and to which another 6,000 migrant clerks in next 20 to 30 years. 

Once completed, the Shimla Municipal Committee invited all the commission agents to lease and relocate to the new buildings. Lala Puran mall at the prime of his business empire, proposed an alternative. He proposed that instead of Municipality leasing individually shops, they might consider leasing the whole building to him and then he would further sub-lease portions as needed by other wholesalers. The latter were not only his clients in one form or the other also listened to his advice and counsel. It was the Municipality, which declined this proposal. They did not wish to create a monopolistic environment. Lala Puran Mall felt slighted by this rejection and approached higher authorities, who also declined. This matter was dropped and individual leasing began. To this day that arrangement continues.

Delhi Darbar and Delhi becomes India's Capital again in 1911

Lord Hardinge (1910-1911) was the Viceroy of India and he wished to hold a great big celebration to commemorate the coronation of King George V in England. He was to be proclaimed as king of India and suitable celebration was needed. King George V came to Delhi in person. All Indian princes, nobleman and high gentry attended this occasion. Lala Puran Mall also attended the Delhi Darbar as a representative of Shimla business community. Also on this occasion, Delhi became the capital of India, instead of Calcutta.  Now it became easier to move 6,000 employees and their bosses to Shimla for the summer. The travel of 1200 miles was cut to 200 miles and it would take two weeks to move instead of six weeks earlier. Shimla Business community rejoiced this development as centre of gravity of the government shifted closer to home and it became easier for the government decision-making bodies to operate between Shimla & Delhi.

Prelude to WW1

By 1911war clouds had started to gather over Europe for one final conflict between Europe and Britain. Now Britain had a new enemy, the Germans. The previous centuries of enmity with France had vanished. Although German, British and Russian kings were Queen Victoria's grandchildren but they were sworn enemies. The underlying reasons being the matter of supremacy over Europe and perpetual British interference in European affairs under one pretext or the other. By then Britain with monies arriving from colonies had grown belligerent and its industrial might was second to none. Technically the more proficient Germans with years of nation building at the hands of Otto Von Bismarck (Chancellor) and Wilhelm Kaiser (King) had made them superior to the British, but they had no colonies to dump their products. The British always stood in the way of the German commercial and technical successes hence war was inevitable. Only a spark was needed. It took three years for a spark to ignite the war clouds and it began in 1914.

The Indians would be worst sufferers, although not directly involved in the war but contributed heavily to the war effort in terms of men and money. Britain denuded India of food, money and young men for a war, which was not theirs. Indian taxpayers paid £147 million (£8 billion Pounds Sterling in today's money) for the war effort and about 800,000 soldiers to fight in Europe and Middle East, of which 80,000 never came back home.

Burden on Indians 6,000 miles away from Europe war theatre was greater than ever documented by the western and west supported Indian press. The Congress President of that Era Surendernath Benarjee said "The war was not worth anything for the Indian people. There was no benefit for them, hence they should stand up and not fight"[6]. All the Indian princes, Muslim League and some section of the Congress supported by the British war effort, but got nothing in return.

Food from India was shipped to Europe, leaving already a country short of food in ruins. Taxes in India (local, provincial & federal) went up 16%, 14% & 10% respectively in 1916, 1917 & 1818. These devastated already a poor country after 75 years of continuous one billion dollars cash transfer to Britain. Price of British imported goods went up by 190%. A country where local manufacturing had been systematically closed could not bear that kind of burden hence independence from Britain movements got their much-needed oxygen for their demands. Just about that time Mahatma Gandhi returned to India from South Africa.

With above important changes happening prices of local products, grain, produce, textile went skyrocketing in Shimla. The enormous burden of food shortages was sorely felt in Shimla hill states, where previously surplus food from the plains had found a ready market. In Shimla proper, the food prices had doubled. Everybody blamed the wholesalers and commission agents, without realizing that India had been dragged into the War for nothing and is being forced to pay the price.

Real estate prices and rents skyrocketed too. Lala Puran Mall on one hand was under huge stress with rising food prices and shortage of everything. He was overjoyed to find his real estate holdings had doubled in value in just four years. He was not complaining nor was his junior partners.

Lala Jodha Mall (before he received the title of Rai Bahadur), the forest products and timber merchant was also doing great. He had made a great name for himself in three states of United Provinces, Himachal Pradesh and Kashmir. He was extracting timber and selling it at a phenomenal profit in the timber markets of Abdullahpur (Yamunanagar), Jalandhar and Jammu. His and his family wealth had begun to rival that of Lala Puran Mall, who had all his holdings in real estate and money lending businesses, besides the commission agency and wholesale business was his bread and butter.

Lala Puran Mall Granted the Title of Rai Sahib

Lala Puran Mall from 1876 till the Delhi Darbar (1911) had played his role as leading businessman of Shimla well. He had courted the British; had done everything to their bidding; had kept Shimla well supplied with foodstuff; followed the British plans about Shimla while developing real estate in and around the Lower Bazaar. As a "Jagat Seth" he had played a useful role in lending money to business community from Kangra/Jaswan on easy terms. On a rare occasion he would act nasty with his clients. Most had high praise for his dealings. His dealings with the Rajahs in the hills were a stuff of the legend. He leant them money and at times borrowed from them. On many occasion his astute business skills saved them money and prestige. Forefathers of current businessmen in Shimla owe a gratitude to him for coming to their rescue when going was difficult. The British always turned to him for local dispute resolution, which they thought should be internally resolved within the business community. With his own employees and junior partner he was a fatherly figure. None ever wished to leave his company and his employment.

Impressed with his all-round reputation, Lord Curzon while in Shimla had thought of granting him a position of rank and dignity. In other words his name was under consideration for granting him a title, which while in India the British had doing from time to time. This idea never matured during Lord Curzon's time. It was Lord Hardinge, who planned the Delhi Darbar with great eagerness that idea of granting  "Peerage" to the Lala matured. Before the Delhi Darbar Lala Puran Mall name appeared in the list of people who would be granted the title of "Rai Sahib". He was duly informed and invited to Delhi Darbar, to which Shimla felt honoured, as Lala was the first one from that district to be granted such title.

Lala Puran Mall attended the Delhi Darbar in the company of two English speaking young men from Shimla who helped him wade thru the English speaking aristocracy. One of the person to accompany him was Lala Biroo Mall Chubb[7] (author's cousin and Son of deceased Lala Kurha Mall) just fifteen years old. He had been going to a school initially at Shimla and then later at Kapurthala. After the Delhi Darbar, overjoyed Shimla held a gathering to felicitate him in one his own hotel. Happy with Biroo Mall Chubb's performance at Delhi, Lala (now Rai Sahib) pulled out all the stops to get him admitted in a newly started technical school in Kapurthala (see below).

Lala's stock among the British subjects had sky rocketed. His opinion was sort after in many matters. Business proposals of joint ventures with the British began to materialize. Lala joined with Sir Pitman, a lawyer by profession and a friend, to set up a flourmill, which still exists at that very location till today. Other joint ventures included investing in hotels, boarding houses and building a whole block of housing on the western end of the Mall.

Rai Sahib Puran Mall's Assets Estimates of 1920s[8]

In 1920, Rai Sahib Puran Mall at the peak of his business success was said to be owning a third of real estate in the Lower Bazaar, British hotels/boarding houses, multiples cottages/properties in Jakhoo, property in US Club area, Chotta Shimla and other places which previously were owned by the British. These they handed over to the Rai Sahib in lieu of monies owed and other considerations.

It is estimated that Rai Sahib Puran Mall's assets in 1920 money exceeded Rupees 3.5 Crores. In present day it would be Rupees 160 Crores. If you factor in property values rising six fold in years 2000 to 2012 in Shimla, Rai Sahib's wealth would exceed Rupees one thousand Crores. Rai Sahib Puran Mall/Kaudoo Ram and his two nephews Biroo Mall and Sarafa Mall would approximately own a third each and six junior partners own about Rupees one lakhs each in 1920 monies. Rai Sahib as an honest man always advised his junior partners, not to withdraw any of their money from the business unless urgently needed. He argued that they were being paid market interest on their earnings; hence money should be left there.

Rai Sahib's monetary obligations were also huge. That did not bother him as long as he had a successful business. His business obligations, as a master banker included, monies he had borrowed to lend to others at higher interest as well as working capital needed to continue the business. In this type of business working capital requirements was high as money recovery was a bit slow and the suppliers in the plains demanded cash on goods delivery. But these were least of Rai Sahib's problem. He had confidence in his clients and they all paid.

He owed monies to a number of banks in Shimla included Alliance Bank, Shimla Bank etc. and number of wealthy individuals like Rajah of Jubbal with whom business dealings have been going on for half a century. His fast paced family had also recommended borrowing from the other rising star Lala (Later Rai Bahadur) Jodha Mall. He resisted mostly except Biroo Mall favoured borrowing from him as opposed to from the British Banks. There are no good estimates of Rai Sahib's obligations but conventional wisdom says that in roaring 1920s, heading a business like the one Rai Sahib was heading, his upper borrowing limit could be as high as forty percent of assets. It must be understood that the Banks, private lenders had always demanded a collateral, hence a bulk of his real estate assets were hypothecated to the lenders.

This above assets/Obligation structure is typical of any trading business. The Lloyds of London as well as the Bank of England recommended to the banks in the "Empire" in 1900s to cut-off of lending if borrowing exceeded forty percent of fixed assets. For extra cash, if needed, businesses were forced to turn to private individuals. That is where Rajah of Jubbal and Lala (Later Rai Bahadur) Jodha Mall came into the picture. They always demanded specific properties to be mortgaged for specific sum of money being borrowed.

Four Other Suds/Soods Stalwarts in Shimla in Early 1900s

Rai Bahadur Jodha Mall

The other rising star, Lala Jodha Mall (soon to be Rai Bahadur) and his associates in 1920s would be a close match, but not exceeded Rai Sahib Puran Mall until his death in 1932. Both Rai Sahib Puran Mall and Lala Jodha Mall were super stars of Shimla Sud/Sood community. Although they both were in different lines of business and Lala Jodha Mall about 25 years younger, they were business rivals. They were distant cousins but pursued the same goal to be number one in Shimla. Although Lala Jodha Mall's empire spread over three states of United Provinces, Punjab (Shimla) and Kashmir yet rivalry to be number one was played out in Shimla.

(See Part C for additional write up)

Rai Bahadur Sir Jai Lal

Rai Bahadur Sir Jai Lal a few years senior of R.B. Jodha Mall was born in Pragpur and was educated in Shimla Municipal Board School, later DAV School Lahore and Government College Lahore. He joined the Law College and graduated in 1900 with honours. After his law degree, he came back to Shimla and started his law practice. As a well- known pleader and lawyer, he also got himself involved in philanthropy work as president of Araya Samaj. His work was duly recognized and the title of Rai Bahadur was given to him 1915. In 1921 he was appointed as a Judge in Lahore High Court, a position he held till 1939.

(See Part C for additional write up)

Rai Bahadur Mohan Lal

Another Lawyer as well humanitarian, politician and a stalwart of freedom struggle was beginning his law practice in Shimla in early twentieth century. Lawyer later Rai Bahadur Mohan Lal of Garlie was a lawyer as well as Member Legislative Council (Punjab). His practice in Shimla flourished, as he would take up difficult cases which other lawyer would not touch especially taking on the British Government. Being from a well to do background and independently wealthy with business investments outside of Shimla, he could afford to take cases of down trodden and poor for justice. The famous case of "Coolie Murder Case" made him well known. For his philanthropy work both at Araya Samaj, opening a School in Garlie, (his native village) and elsewhere got him the title of Rai Bahadur. His contribution for the freedom struggle included his acting as a host to Mahatma Gandhi during latter's several trips to Shimla in thirties.

(See Part C for additional write up)

Rai Sahib Thakur Dass Ram Krishan

 All the four above personalities were in Shimla in early twentieth century. Soon another business luminary Thakur Dass & Ram Krishan, who hailed from the village of Pirsaluhi in Kangra/Jaswan, joined their ranks. In 1931, they built the only hospital in the vicinity at Pirsaluhi and received a title of Rai Sahib from the British. The brothers were hugely popular in their native village for helping to straighten up a longstanding land dispute between Hindu Rajputs and Muslim migrants. The brothers also built roads to connect the hilltop village of Pirsaluhi to the main road.

(See Part C for additional write up)

 

 

 

 

 

 

 

 




[1] If one consider the skyrocketing property prices in Shimla, Lala Puran could worth rupees several hundred crores today.
[2] His younger brother accused him of stealing important family papers, after their father's death. This blackmailed worked and forced him into committing suicide.
[3] There are other reasons given, one amongst was that Lala Puran Mall did not wish important employees of his business leave and start their own business in competition to him. He was preventing that from happening.
 
[4] Post Lala Puran Mall's death both these Ledgers disappeared again. When the junior partners asked for their share as per the details in the Ledger, there was no ledger to prove it. All the six partners, my family including, lost their 60 years of earnings in 1934. The enterprise did not survive either. All the partners left. There was no capable and trustworthy person left to run the business. The debtors refused to pay and creditors came to collect resulting in chaos and surrender. They lost bulk of their real estate holdings to rivals, banks and other moneylenders. People who would run their businesses became their enemies.
[5] Gazetteer of Simla 1904
[6] World War 1 and India, http//prezi.com/gs2adv5hfim1/world-war-1-and-india/
 
[7] Lala Biroo Mall Chubb graduated as a civil engineer from Jagjeet Birdwood Technical College at Kapurthala in 1917 and became a Sanitary Engineer of the Shimla Municipal Committee. He did not like job and at the behest of Rai Sahib Puran Mall, quit it and joined his business empire as his English speaking secretary to deal with the British on his behalf.
[8] There are no verifiable account books available. These are verbal accounts of junior partners, who were present when yearly accounting was done from 1920 till Rai Sahib's death in 1932

Shimla - Chapter 11 & 12

Entrepreneurs of Shimla:   Chapters 11 & 12

Chapter 11:  More Suds/Soods Enterpresises Take shape in Shimla - (1843 - 1861)


Chapter 11

More Sud/Sood Enterprises Take Shape in Shimla - (1843-61)

Roadmap of future expansion of commerce in Shimla and in the hill states was handicapped by lack of communications. The British were eager to grab the wool trade, as it no longer followed the River Beas to Kangra. Maharaja Ranjit Singh had forced it via Ladakh into his own territory but the British planned to re-route it back but not thru Kangra but thru Shimla. That was one of the original route wool followed for centuries. Before this could be done, communications to Tibet via Shimla, Bushahar had to be improved.  Hence planning was at the advance stages, first to re-route the Kalka (Pinjore)-Shimla road for the wheeled traffic, second extend this road all the way to the Tibet border.

The two Political Officers Kennedy (1822-35), Tapp (1836-42) had done their best to improve this road. They would routinely requisition roadwork labour (called Begari) along the new route and consider it Rajah's responsibility to pay them. It was part of the treaty documents, which the Rajahs had signed with the British in 1830. The Rajahs were bitterly complaining about this high handedness to the higher officers, but nobody was listening. At places all along from Kalka-Bushahar, the road was making progress for wheeled traffic, but it was still a primitive effort.

A few strategic changes were taking place in the area also. The British in 1842 fixed Sabathu as the principal cantonment for their own troops[1]. They transferred all Gorkha units to Jutog. This was in preparation for the upcoming Anglo-Sikh war. This transfer would prove to be their undoing as during the 1857 Mutiny[2], these Gorkha units would mutiny and lay siege to the white population in Shimla. Docile Gorkhas then relented and lifted the siege and the British women & children left the town.

Another administrative change occurred because of the above, that the job of political officer was split in 1842-43, and J Erskine was appointed as Deputy Commissioner of Shimla & the hill states with head quarters in Shimla and another serving military officer was given the independent charge of Sabathu garrison. The new Deputy Commissioner in J Erskine was no pushover; although he did not have the same bent towards commerce as his predecessors had yet with Anglo-Sikh war looming he had a lot of cajoling to do to the hill rajahs to keep them out of this fight.

The Suds/Soods seeing the British preoccupied went on a mission to explore the interior of Shimla Hill states, which they previously had not done. Nidha and Surdha went to Bushahar and met the Rajah their. Nihala and Jalla met the Rajah of Jubbal. Both these Rajahs presented contrasting personalities. Where as the Rajah of Jubbal wished the Suds/Soods to come to his state, the Bushahar King needed a lot more cajoling over a longer period of time to welcome them in his state. Hence the Nidha and Surdha concluded that they would become part of the wool trade only if the British wished so, not at the behest of the Rajah. On the other hand Rajah of Jubbal wished to exploit his only asset i.e. timber and hence wished to use the Suds/Soods for the purpose.

During this time of uncertainty, the four Sud/Sood partners stayed put at Shimla and waited for opportunities to emerge.

The above strategic and military changes in Shimla's fortunes did not discourage other fortune seekers from Kangra/Jaswan arriving in Shimla, seeking fortune. Young Sud/Sood men without previous warning began arriving at Shimla. Artisans seeking better opportunities were arriving to build houses and other private and public buildings. Hundreds of porters/coolies began arriving from Bilaspur & Kangra district.

By 1848 there were at least three-dozen Sud/Sood boys seeking opportunities in Shimla. Their number had swelled to forty and most of them had no money and were paying guests of the four original settlers. By then Nidha and Surdha had completed the construction of their new location at Edward Gunj. They housed the new comers there. Some of them were put to work in weighing and auctioning of the local produce, which was arriving in greater amounts at the Edward Gunj. Others were sent to the interior of Shimla to seek opportunities there. A smaller number returned home to wait for opportunities to arrive at a later date.

The business at Upper Bazaar had markedly improved. There were greater numbers of shoppers there. The original Suds/Soods had expanded and had two locations there. Business at Edward Gunj also began to brighten-up, as it was the only wholesale depot for supplies arriving from Hoshiarpur. But it was expected that it would have better future, once the local produce began arriving in greater amounts. That began happening soon as the local farmers got the hang of commission agency system.

Transportation of supplies was also improving as the Suds/Soods began using wheeled bullock carts in greater numbers. A year before 1848, they used bullock cart runs, four times instead of regular two in the previous years. A caravan of 20 carts carried a lot more grain/flour than mules' train of fifty mules. Both had their perils. A bullock cart travelled slow, but carried six times more than what a single mule could carry. Lately the danger of supply pilferage had increased hence they had put two Sud/Sood boys to act as security guards on top of the mule herder and bullock cart drivers travelling with the caravan. They were stationed at Nadaun and Bilaspur and travelled with the caravan all along. Wild animal danger was also of great concern. The travel especially from Bilaspur to Shimla was full of jaguars, snakes, panthers and other wild animals. An incident related thru the generations is narrated below:

There were hidden dangers in their journey, which could not be anticipated. In one of their last segment of travel, a snake bit one of the Sud/Sood boys. A dangerous situation developed, as there was no cure for this type of incident. They could not tell whether the snake was harmless grass snake or a more poisonous kind. With no help possible the other Sud/Sood boy hit upon an idea. He knew that, if the snake were poisonous, he would have dropped dead within the hour or two. But if it is a non-poisonous kind then no big harm has been done. He convinced the boy who had been bitten and the rest of the caravan to carry on. He told them that at the Devi Temple near Shimla, a certain Brahmin has a God's gift to suck the poison out (this has been said many times in Indian mythology). Hence the sooner they get to him the better it is. Shimla was about a day's march from the place of the incident; hence the whole caravan quickened its pace to reach the Temple sooner.  All the time the other boy kept a constant watch on him. Nothing bad happened for the first couple of hours. By then they were convinced that the snake probably was of the non-poisonous kind. Still they kept their pace and kept their opinions to themselves. A day later when they were at the outskirts of Shimla, they noticed that the boy, who had been bitten, looked healthy, they knew that the danger has passed. They let the caravan proceed but two of them headed to the Temple. They waited for the Brahmin to do the Puja of the affected area and among the other things bandaged the area. They both waited for the night at the temple. Additional help from Shimla also arrived. They all joined in the prayer in the evening. Next day the affected boy woke up and found everything all right. That is when the Brahmin and the other Sud/Sood boy told him that they had just tricked him. If it were a poisonous snake, he would be dead by now. Since he is alive and well, the danger has passed.

Business Takes-off at Edward Gunj

Until 1844-45, there were only one wholesale cum commission agency in operation at Shimla. The local farmers had got used to the agency concept and had begun bringing their produce to the Gunj. During the summer, the farmers brought potato, vegetables and any other produce either on farmers back in "Kiltas"[3] or on mules.  The retailers, boarding house owners, and other homeowners would come everyday to pick up whatever they needed. The rising population ensured that everything was sold quickly. That ensured good business at the Sud/Sood enterprise. At times the farmer wished to explore competition, but there was none. This was affecting the farmer's confidence in one commission agency. Hence the British wished to create a controlled competition by inviting other communities from the plains to relocate to Shimla. Concerned about the competition, the Suds/Soods made one of the arriving men from the their villages to open a commission agency in competition to them but dealing not in imported supplies from Hoshiarpur but in local produce only. They lent him money to get started and helped him get lease for the space. A year later they obtained one additional lease in Edward Gunj for themselves. By the beginning of 1846/47 seasons there were three commission agents but only one wholesaler. The farmer now picked a choice of going to one or the other. The same was true for the buyer. Each of the other agencies had also their start up capital borrowed from them. In a way the four original partners were full-fledged bankers.

With successful operation in 1846/47, they started to think in terms of retail operation at Edward Gunj also. But getting a lease proved to be difficult. The Deputy Commissioner did not wish retail operation there. But a season later he relented and granted two more retail leases. These retail operations they would keep to employ Sud/Sood boys arriving from their villages. In all, they had three operations in Edward Gunj and two in the Upper Bazaar. In total about 40 people were employed in all these enterprises. Twelve others were employed to run the transportation business and man new stores opened in Jutog, Sanjauli and Mashobra. The latter three also acted as weighing stations for farmer's produce from farther than 5-6 miles. These weighing stations then shipped via mules to Shimla. This innovation in operation created a network to collect and sell local produce. In next several decades this network would become the most successful operation. 

Sir William Edwards becomes the Deputy Commissioner (1848-52)

He was reformist for some and scourge for the others. He did his best to reform the "Begar"[4] system in the hills. Old practices die-hard and if they had to be abolished then the people had to rebel against it. William Edward was no reformer but a civil servant. The best Edwards could do then was to pay for labour in the British territories, which his predecessors had refused. That was an incremental improvement.  He expected the same elsewhere but his vision ran into resistance, as the princely states were not ready to dump the practice all together as yet. At Kuthar, Keonthal, Theog, Khaneti, Kumarsain, Dhami (as per MS Ahluwalia) etc. saw a rebellion against it (1895-1937). That is when these practices were discontinued. That was long after William Edwards was at Shimla as Deputy Commissioner. But still Edwards have endeared himself to some modern writers. On the other hand he is described as a domineering personality who wished to upset the apple cart by interfering with the steady flow of commerce to Shimla. Hence the business community, especially Suds/Soods called him a scourge.

Somehow William Edwards figured that the commission agents were overpricing the local produce as well as the wholesale grain arriving from the plains. That may be true, but in his calculations he ignored the cost of transportation, physical risks, financial risks and market conditions in the plains where post British victory over the Sikhs (1848-49) the balance of power had been upset. The latter had resulted in prices shooting up two fold. Hence he decided to side step the commission agents and go into the commission agency business himself. His other motivation to do what he did was to raise some revenue for the newly formed Shimla Municipal Committee (1851). He ordered the closure of the commission agencies for those reasons. Although, the commission agents were instrumental in getting the produce to the market yet he figured that 6% commission (one Anna per Rupee) they charged was too high. Not being a businessman, Edwards had created a monster and a business mess. He appointed municipally approved weighers and auctioneers to replace the operation conducted by the Suds/Soods. Edwards would supervise the operation himself from time to time. The weigher was under strict instructions not to breach his rules. He once levied a huge fine of Rupees 40 on one of the weigher for not being present for the service. That was year 1850, when it all happened. The Suds/Soods and others for the time being were out of the commission agency but not out of business.

Whether it had any impact on the prices locally, has not been recorded anywhere. But his stupidity of involving government in a strictly private enterprise has been laughed at thru the generations.

Not to be left out, the Suds/Soods and other wholesalers adopted other tactics. By 1850/51, they had their tentacles spread fairly wide in Shimla area. They had operations in Jutog, Sanjauli and Mashobra. Thus they began conducting their business in greater earnest at these locations and prevented more than half of the produce from reaching the government weighing station in Shimla. 

For three years this cat and mouse game was played between commission agents and William Edwards. As a punishment he stopped granting leases at the weighing locations also. Later he got this area renamed as Edward Gunj[5]. The commission agents and wholesalers were in no hurry. They would wait until Edwards is out. This impacted a few new comers who were planning a move to Shimla. The Aggarawal community from Ambala also developed cold feet after learning about Edward's actions. 

The forgoing did not impact the supplies and transportation business in Suds/Soods hands. They were very good at it, hence continued as usual.

Realising that in three years he had failed both in curbing the prices and putting the Suds/Soods and others out of business, he wished to do away with the system, but waited for his successor to do that. His successor William Hays in 1852 in his first act, withdrew the municipal weighing system from the Edward Gunj. He started granting additional leases in that area too. William Hays was relying on competition to keep prices in check. In this dispute the Suds/Soods had come out ahead. They had successfully compromised the municipal weighing system but also bypassed it by locating dealers on the incoming routes to Shimla. Hence the commission agency business had survived a major assault by a mislead government officer.

Edward Gunj[6]

As described before the Edward Gunj in 1836 was the small clearing on the sunny southern slopes of Shimla, where Lt/Major Kennedy and Col Tapp had wished the mule trains unloaded. Their additional suggestion was that the Suds/Soods build a warehouse in the vicinity. There, on the 45-degree slope, a water stream and a flat ground existed that was enough space to build a mule/horse enclosure. Additional ground could be cleared to build shops and stores. The mule enclosure was essentially to protect the load carrying animals from the wild animals at night. Kennedy/Tapp also promised to provide an access way for the mules to reach this spot.  At their own expense they would also clear the additional area of trees and level the uneven place. In return the Suds/Soods would build their own warehouse on the leased space.

Within a year or two, the British persuaded the Suds/Soods to begin conducting bulk business from there. Soon the mule/horse service men also moved into this area. (Some animals after difficult travel required being re-shoed). Later Colonel Tapp turned it into a profitable enterprise by demanding yearly lease charges in advance. In turn the government continuously improve the services including access roads both in the east as well in the west.

Within ten years after the first establishment opened its doors at the new location, there were five more. Three of them were sponsored by the original Sud/Sood bunch. Two others came from Bilaspur area. They soon converted this space into auction cum commission agency for the local produce.  As the farmers in the area got the feel of better prices by auction, they slowly began to flock to the place. An average 50-60 Kilta carrying farmers would show up initially during the formative years, later by 1861, that number had multiplied four fold.

The real impetus to this bazaar (Edward Gunj) came in 1876 when the Upper Bazaar burnt down and the British prohibited native reconstruction in that area. They mandated that all native retail operations relocate to the new bazaar(s) the Lower Bazaar or the Edward Gunj.  They also mandated that the grain businesses both wholesale and retail, relocate to the new Edward Gunj. Later retailers preferred to locate themselves to the Lower Bazaar and made Edward Gunj into the wholesale trade hub.  The latter not only would supply 14,000 Shimla residents in 1881 but also shipped grain and other foodstuff to the hill states too.

The Sanatan Dharam Mandir in the area was built in 1889 to meet the spiritual needs of the residents.  Later Sanatan Dharam School was added to the area.

The area always remained in the hands of Shimla Municipal Committee, which from time to time rebuilt it and improved it. As its importance grew and supplies shipment to the princely states exceeded expectations then the Lower Bazaar Tunnel was built to route the mule traffic to the Longwood Loop directly in 1905.

As the business in Edward Gunj kept growing, there was a huge influx of porters/coolies to Shimla. They came from Kashmir (Hatoes) and Jats from the plains of Punjab (Pale Daar). In early twenties of the last century, the porter population was about one third of the total population of Shimla (that included rickshaw pullers also). To limit that influx of porters, the Shimla Municipal Committee built a ropeway in about 1930 from "Maal Godaam" to the Edward Gunj to directly lift supplies to the main market. It was dismantled a year later as safety concerns became the issue. By mid 1930s, the British had lost jest to build anything. Indian independence movements had gained support and days of British presence in Shimla and India were numbered.

Edward Gunj or simply Gunj began loosing its importance as growing number of trucks on the Hindustan-Tibet road began bypassing Shimla. As it stands today, it reminds of a great business centre, which it was for the past 150 years.

Hindustan - Tibet Road and Re-routing Supplies from Punjab

The energetic Lord Dalhousie (Governor General) in 1847 made a daring trip to Bushahar state, to explore trade ties with Tibet and prevent Russian influence percolating any further in Tibet. He used the non-existent pathways all the way to Chinni border (Kinnaur) to travel. To make trade situation worst, the local Rajahs, since time immemorial, had used a transit tax on goods passing thru their territory. This raised them the much-needed cash. The forgoing made any further trading difficult. Lord Dalhousie concluded[7] that to improve trade potential further, a better pathway had to be built and all the transit tax and duties abolished. That is what he did soon after the collapse of Sikh Kingdom's in Punjab. The British ordered withdrawal of all duties in British and British supported territories and decided to build a 200-mile road from Kalka to Chinni. This would re-route the wool and other trade back to its original route of Shimla & Kalka.

With that urgency in mind, Lord Dalhousie ordered the construction of Phase 1 of the project i.e. re-route the Shimla-Kalka portion of the road for the wheeled traffic. Survey for this work had been undertaken from 1842-48 and work began in earnest in 1850. As stated earlier "Begar" labour was used at minimal cost to the state. The road took a slightly different route i.e. via Dharampore instead of Kasauli and followed the mountain contours to Solan and then to Kandhaghat and onwards to Shimla. In-spite of William Edwards effort to abolish "Begar" system, it was extensively used to build and re-align this new road. Lord Dalhousie handed over this work to the Commander-in-Chief Sir Charles Napier to expeditiously complete it. It would be 12 feet wide road and at places as wide as 20 feet. Two Ekkas coming from the opposite directions could cross it with ease.

First Phase of the roadwork to Shimla was completed in record time. Later work to link up to Bushahar and Chinni was undertaken at a much slower pace. It was altogether abandoned in 1858, to be undertaken at later date. Hence from Shimla to Bushahar, the road remained as a "bridle path".

In 1873 Andrew Wilson[8] traversed on this road beyond Shimla and described it as follows:

               “The cut bridle-path, which has been dignified by the name of           "The Great Hindustan and Tibet Road," that leads along the     sides of the hills from Simla           to the Narkanda Ghaut, and from           Narkanda up the valley of the Sutlej to Chini (now Kalpa) and           Pangay (now Pangi), is by no means so exasperating as the           native           paths of the inner Himalaya. It does not require one to           dismount every five minutes…..Nevertheless, the cut road,           running as it often does without any parapet, or with none to       speak of, and only seven or           eight feet broad, across the face    of enormous precipices and nearly           precipitous slopes, is even           more dangerous for equestrians than are the rude native           paths.”

Later, after finishing the Shimla-Kalka road Lord Dalhousie gloated:

          "I returned to Simla by the new road, which I commenced one     year ago, and which when it shall be finished will not be           surpassed, I flatter myself, by any mountain road in the           world".

The finished road of 56 miles was a boon to the Sud/Sood commercial aspirations. With wheeled traffic on the road, they would get supplies to Shimla in three days as opposed to 12 days via Nadaun & Bilaspur. Transportation costs would be less hence products arriving in Shimla would be cheaper.

With the completion of this road a lot more British entrepreneurs from Agra, Delhi & Calcutta began opening up branch operations in Shimla.

Aggarawala community of near plains began opening retail operations in Shimla. Lack of road had prevented them from starting operations earlier. 

1857 Shimla and the Sud/Sood Community

The 1857 Mutiny[9] was great event in the five thousand years Indian History. In historical terms this event could be described as comparable to Mohamed of Ghor setting foot in India in 1191-92 AD or Babur coming to India in 1525 AD. Although the British had managed to unite all of India under one rule in last one hundred years, yet its high-handed capture had irritated most of the masses. Over one hundred years since Plassey (1757), the British Indian army was the face of India. All cross-sections of the society were represented in it. Any displeasure of the masses became the displeasure of the army. This current situation spilled over into an open rebellion when the unpleasant task of using (cow & pig) greased bullets for their rifles fell upon them. A Brahmin named Mangal Pandey on April 8, 1857 was hanged for revolting and inciting revolt for refusing to use the bullets supplied. Hardly did the British know that hanging would spark a revolt. Unrest spread to Meerut, Ambala, Lucknow, Barrackpore, Delhi, Agra, Kanpur, Allahabad, Jhansi, Ajmer and many other towns. From April till September in 1857, the situation was out of control. A few thousand British soldiers were unable to control two hundred thousand Indian soldiers. The former triumphed ultimately because the Indian soldiers lacked a credible leader and few of the Indian soldiers, mostly from Cis-Sutlej region remained loyal to the British. Cut off from supplies, the Mutineers, fell one by one to the British guns. The captured local leaders were blown up with 12-pounder guns in full public view as a lesson to the others. Palaces like Red Fort and many other princely palaces were looted by the British. Slowly the rebel soldiers surrendered and the Mutiny was over.

Shimla was at front and centre during the currency of this event. The news of the Mutiny reached General George Anson, the Commander-in-Chief in Shimla two days later via a horse despatch rider from Ambala. There were about a thousand British citizens in Shimla when the news of trouble in Meerut arrived. General Anson immediately left for the plains. But with no credible leader in Shimla, the British were at the mercy of Gorkha troops at Jutog & Kasauli, who had sided with the rebellion and captured the treasury and the armoury. Panic spread in mostly British women and children who remained in Shimla. The local princes sided with the British and gave women & children shelter. They also persuaded the Gorkha troops to relent, to which they agreed. Towards the end of the year, events in the plains were coming to close with the British triumph. It was all over for the Indian aspirations of independence.

That year from business point of view was a disaster. All goods movement on Hindustan-Tibet Road to Shimla stopped. The British owned businesses shuttered their stores and left. The Bishop Cotton School halted operation as much of the British gentry left town. All construction activity came to a halt. The deserted Shimla would not recover for next two or three years from the sock it had received. The Suds/Soods unable to find customers for their goods and services also thinned out of Shimla. They returned to their home villages and waited out the unfolding events.

Once the British were confident that they had hanged all the leaders in every city, they rejoiced and began returning to Shimla. Now they had the newly built road to make their travel easier. The Suds/Soods also returned. This time they brought a much bigger crop of new entrants to Shimla. From now onwards the Suds/Soods Shimla and Sarkar would be synonymous.

 

 


 

Chapter 12

Business Realignment 1861-1881

In 1857-58 Britain became the largest colonial power. It had conquered all of India and there was none to match it in the world. It was also Queen Victoria's era. She had been ruling Briton since 1837. The conservative Victorian era was at its zenith when Britons were gloating with the poem, penned earlier and put to music during her era “Rule, Britannia, Rule the waves; Britons never will be slaves.” It was coming out true as Britain's sun was never setting. They had beaten all the other colonial powers of Europe and got over the loss of American territories (1775-83), because they now had India to exploit.

India in 1860 was all quite. Losses of Mutiny had been counted and tears shed, but of no avail. The British had taken this oppourtunity to hang leaders & sympathisers under the pretext of mutiniers. Hence for several decades to come, Indian masses were without a credible leader until Gandhi arrived on the scene early in the twentieth century. One lesson learnt from 1857 war was that the next war of independence would be a peaceful one. Immediate task at hand for the British was to govern 220 million people with diverse ethnicity. Although the British took care to eliminate the leadership of the country yet it was facing the problem of unifing and governing it. One benefit of the Mutiny (First War of Independence) was that the rabble rouser Christian missionaries had gone and now the Crown was ruling by a remote control thru a Viceroy. Queen Victoria in 1877 had declared herself as the Empress of India, hence with that there was nothing more left for the British to do in India. Bigger problems in Europe were looming for them. Across the English Channel, German Chancellor Bismark (1860-90) had made his presence felt and most of Europe was afraid of him. The rivallery between France and Britain had vanished but a new one with the Germans had emerged. At home, their was industrial unrest with unjust exploitation of labour.

In India other than battles for a few forts on Afghanistan border, the British wished to go back to slumber. This was the era when, Britain sat down to transfer massive amount of wealth from India to Britain via trade imbalances. With textiles in Bengal completely wiped out in favour of imports, they turned their attention to wipe out the agricultural surplus. Capital to agriculture was denied, as most was leaving its shores to England. One by one they politely replaced Indian manufactured goods with imports and would jail anybody who interfered with their policy. Hence in twenty years after 1857, they were transferring close to a billion dollar a year in 1860 dollar value to England. The country began to have a look of poverty with famine visiting it many times from 1857 to 1945. As the country was reeling under loss of capital, there was no shortage of pomp and show at official functions. This was clearly visible at Shimla. In 1864 Lord Sir John Lawrence declared Shimla the summer capital of India. From that day onwards, the government would move back and forth to Calcutta and Shimla twice a year. This move would add about 1,400 British citizens and about 6,000 others to the Shimla population every summer. Population base at Shimla would grow from about 7,600 in 1868 to 13,200 in 1881. The forgoing was business opportunity for Suds/Soods in Shimla who numbered about 400 in 1881.

All these incoming souls in April each year had to be housed and supplied with food & clothing. There was also a massive increase in construction activities. Retail and wholesale business also took off. The overjoyed Suds/Soods began to bet big on business outlook. The successive Deputy Commissioners and Municipal Committee of Shimla began to segregate the population base into native and European areas. Areas they liked were declared out of bound for the natives. They merrily built cottages and Bungalows all along the six miles of the Mall Road. The latter itself had a country road look with just enough room for horse drawn carriage to negotiate. In 1866 there were 290 British Bungalows/Houses completed. It was quite a jump from 100 in 1841. By 1881 there would be 1141 completed.

But temporarily, they did not disturb the haphazardly growing retail Upper Bazaar on the Ridge until 1876. Other entrepreneurs of Indian origin were encouraged to set up enterprises at "Lower Bazaar" and Edward Gunj. By 1864, there were 100 Sud/Sood businessmen in Shimla, by 1881; there numbers had escalated to 400. All of them were involved in one business or the other. They were also shipping supplies to the population base along the Hindustan-Tibet Road. It was a business opportunity galore for Suds/Soods in Shimla.

New Sud/Sood Faces Arriving in Shimla, Post 1864

The influx of Suds/Soods to Shimla from 1861 onwards never abated. Most came to explore opportunities; others came with money to set up their own new enterprises. To gain experience, they began to work behind the counter as employee for some already established entrepreneurs; others invested and became partners in established firms. The original Sud/Sood bunch of four was now middle-aged men and was also searching for additional help.  They preferred help from within the family and relatives. Most of their cousins arriving, after a bit of training, were sent to man the weigh stations they had established in and around Shimla where produce was weighed and the farmer paid on the spot. These owners were independent franchisee under the loose control of the main commission agents at the Edward Gunj. The commission agent would set price he would pay to the weigh station owner, which determined price the farmer would get for his produce. Within a short span there were about ten weigh stations in and around Shimla. They were shipping the collected produce to seven commission agents in the Gunj Market. Some of the produce from the vicinity came directly to the Gunj Market also. In a given day the Shimla population base of say 10,000 souls would require about 300 Maunds[1] of fresh vegetables and potatoes. During summer influx of the Britishers and their clerks, the requirement of fresh produce almost doubled. The local farmers had begun to plant that much potatoes and vegetables yet any shortage was purchased in Ambala and shipped to Shimla on the newly built road.

The 10-12,000 resident of Shimla by 1876 were dependent upon the commission agents for their supplies as well as produce. By 1881, Shimla area was a major producer of this commodity. The farmer now was a happy lot as he got the ready cash for his produce at the weigh station, which improved his economic lot. This economic advantage spread all along the Hindustan-Tibet Road. As its cultivation grew Sud/Soods merchants spread their tentacles to as far as the farmers needed them. It was an opportunity Suds/Soods were waiting for to penetrate the interior. In this way the new faces arriving in Shimla were kept gainfully employed by the commission agents.  

Prosperity Back in Kangra/Jaswan Villages

Sud/Sood population in Kangra as reported by Gazetteer of Kangra District of 1883-84 was 5,775 of which 2,880 were males and 2805 were females[2]. All of them were Hindus. Leaving aside women, children and old men, there were about 2,000 able bodied males engaged in professions from trade, wholesaling, store owners, money lenders and local commission agents (Aarhatiis) etc. Of these about 400 were in Shimla. Much of this population base was of a prosperous kind. In their one hundred years existence in Jaswan/Kangra they had changed from being refugees to business owners. The poor people of Jaswan were too poor to be their good clients; hence Shimla opportunity was God sent blessing for them. Now high prosperity was within reach. 

In the middle of nineteenth century it was customary in any business and trade related businesses away from hometown that you leave your families behind and return every now and then. Rest of the family takes care of your family back home as long as you return and enrich them with cash. If a father has two or three sons, he would like one of them to engage locally in the profession, he would send the others to a city to earn money. Extra money earned by the latter enriched the whole family. With the opening of Shimla in the last 30 years, young men were crowding over to go there as a preferred choice. In this way the population of able-bodied men was distributed around in various activities.

As success came their way, the first thing that came to their mind was to build palatial homes for their families, which they did. The villages of Pargpur, Girlie, Rakkar, Pirsaluhi, Dehra, Dharamsala, Nagrota etc. are testament of that. Homes in these villages, almost all belonging to Suds/Soods are of unique kind with three floors, built of stone and slate roof with a stone courtyard. For safety, these were built in groups. These homes are testament of their high status and prosperous living. Women, children and old men stayed at home as young men went to work in far flung places. Every year they returned with money, gold and silver which the brother(s) who was left behind used it to lend money or undertake bigger business undertakings. The social nature of this arrangement was never ideal in the end. Fights about the money happened in most families. Hence they separated and built a new larger house and undertook bigger and larger business deals. This was not always successful and also resulted in pain and bankruptcies. The forgoing was not a common sight but happened occasionally and became a lesson for the future generations.

Men who came to Shimla earned more money, as it was a growing town with the British as the masters. To succeed you needed luck as well as right connections. If you entered the line of business, which was an urgent requirement, chances of success were greater. Other than grain import and commission agencies, professions in greater demand were: hardware and timber trade, wool trade originating from Tibet and supply agents (Modis) to the British and Indian princes. All of these required high start-up capital and connections; hence a number of them pooled their resources together and started the supply businesses. This was very common. Already established businessmen preferred Young and promising entrepreneurs to join them. 

Transfer of Power by the Four Original Sud/Sood Partners - (1842-1861)

Since the original partners Nidha, Surdha, Jalla & Nihala by 1861 were about fifty years old men; they were considering transfer of working control to the next generation. They wished a smother transfer, hence planned accordingly. By 1861, all of them had involved their children in the business. That was the norm at that time, even if the children were young adults. In their mind they thought that the supply and commission agency business was the best for Shimla. Hence they had taken leases for three other locations in Edward Gunj in 1846, 1856 and 1861. At that time they were pre-emptying competition from the other communities. After the completion of Hindustan-Tibet road, other communities were threatening competition and they had local British Administration support, hence the four Sud/Sood partners took additional leases to dominate the market. Two competitors from Bilaspur and other four from Kalka/Ambala had also taken leases. In total there were 10 commission agents (Aarhatiis) in Shimla, eight of them in Gunj Bazaar and two in surrounding areas, which later would be named as Lakkar Bazaar and Boileauganj. All the first four partners although connected thru financially, gave an appearance of competition. The British knew about these arrangements and a few others in the market place may also have known but it was not a common knowledge. Deputy Commissioner Lord W.M. Hays of early 1860s did not mind this as long as they operated under different names, which they were and did not give the appearance of monopoly. 

The original location at Edward Gunj belonged to a partnership of Lala Nidha Mall & his associates. This business at this location had been in operation since 1836, the name and registration of this partnership was undertaken in about 1842-43. All the four partners had equal share in it. Partners also ran the other three locations there. Also, Surdha Mall and his family ran the first location in the Upper Mall since 1832-33 vintages. Long before diversification, they had realized that presence of the owner at each location was essential; hence they had split up responsibilities with each running a particular location. As mentioned Nidha Mall ran the first location in the Edward Gunj. Later Nidha Mall's son joined the partnership in 1860s and it was renamed as Lala Nidha Mall and Sons. (Years later it would be renamed as Lala Nidha Mall Puran Mall. Later after the grant of title of Rai Sahib to Lala Puran Mall, a new partnership emerged with the name Rai Sahib Puran Mall & Son.) Lala Nidha Mull left his other sons back at Jaswan. They were needed to look after family interests there. One big thing in their mind was to relocate to another town from Garlie as expanding family was running out of places to build palatial houses in Girlie. Their eye was on land the Raja of Jaswan had granted them much earlier. With profits from Shimla operations, and peace after complete British victory in 1857, the whole clan en-mass moved to the new location of Haroli/Raulia near Una in Jaswan. Hence Nidha Mall had wisely decided to leave his other sons back home to look after the family interests.

Other three partners also had named three locations after their own names and had involved their children in their businesses. They pooled their resources privately and outwardly gave the impression of competition. The retail operation at the Upper Bazaar stayed as is as a partnership of four but under Surdha Mall's control. It was a profitable operation; hence they wished not to mess with it.

Now the partners jointly and separately were looking to make bigger and bigger deals.

The European portion of the Upper Bazaar[3] was expanding too. They were servicing about a thousand well placed Englishmen & Europeans by 1871. The latter would buy anything from high-end textiles to jewellery; shoes, hats and other fancy merchandise. There was one minor problem; most of them left at the start of the winter hence business dropped to nil for 4-5 months. Although the British gentry were happy with high-end high-flying merchandise at the Upper Bazaar yet they turned to Suds/Soods for their food on the table. They got their meat items from the local butchers thru M/s Hamilton & West but for everything else they turned to the Suds/Soods. The forgoing was an opportunity, which cannot be left unexploited. As the need for regular supplies grew in 1870s, the Suds/Soods explored the idea of filling orders on demand and collecting monies once a month on presentation of the bill. The Suds/Soods were prepared to wait for their payments as long as the British customers did not go elsewhere for supplies. In other words they wished monopoly and would become Modis (Master Grocers) for this high society. It was a prestigious line of work and needed a more dynamic type of person to run it from one or their location. After careful deliberation, their choice fell on Puran Mall, who since coming to Shimla at the age of 17 was showing signs of greater maturity and business acumen. He like his father and father's associates would go to Kalka/Ambala to pick up supplies and travel on Ekkas with merchandise to Shimla. Whenever the British had dealings with him, they found him honest and dynamic.  Other children of the other partners were equally dynamic and would go on assignments to the princely states to make deals, but dealing with the British they picked Puran Mall to spearhead the operation. 

Modi (The Master Grocer) Business Takes off

One key element for the supply business (Master Grocer) to succeed was the location. Their target customer base shopped at the Upper Bazaar and would not come to the unhygienic Edward Gunj. Although the Deputy Commissioner from time to time would order clean up, but the nature of business was such that hygiene was hard to maintain. Hence the four partners decided to conduct the master grocer operation from their retail operation in the Upper Bazaar. To the customers also, this was a convenient location to place their orders and check on the quality of supplies. Hence for Puran Mall to conduct this business successfully, he had to locate himself at the Upper Bazaar. He would be assisted by a number of employees.

To begin operation like the one they had in mind; the firm of Nidha Mull Puran Mull had to open a bank account, maintain a perfect service record and honesty at every level of operation. In addition they must readily get supplies or items, which the customer wished and as soon as possible.  Hence they needed dealings with a lot of suppliers in Ambala, Lahore, Delhi and Agra. With their known honest dealings in the past and ample display of customer service, quite a few suppliers in the plains were prepared to deal with them. Hence the first act to become master grocers to the British gentry they renewed all their contacts. Second, they registered the business under the name of Nidha Mull Puran Mull. Also a bank account followed. Later Puran Mull and another partner went to suppliers to negotiate future supplies. These suppliers would prefer cash on delivery, which meant that somebody had to travel to them in person to pick up goods and pay cash. Alternative was to deal thru a bank. The latter i.e. dealing thru a bank was acceptable to the suppliers. Hence in the future, the bill of lading would be sent thru the bank and the bank (for a fee), would collect money on goods delivered. It was a win-win situation for the future king of supply in Shimla, although it would add to the working capital required to start the business yet additional capital was never the issue. 

By early seventies, the master grocer (Modi) business took off after a slow start of first three years. It was a period when learning to deal with the British, their customer service habits and their likes & dislikes were to be known to be successful. Young Puran Mall was going thru the paces and learning them all.

Puran Mull and his father needed additional qualified help to run this business. They went back to their home villages to pick up promising young talent. Cousins' even if distant cousins were preferred as long as they had the usual business skills. If they knew business accounting and were well versed in reading and writing both vernacular (Tankri) and Urdu/Persian, they would be a preferred. A Master Grocer dealing with the British had to keep the books differently. He had to maintain account of all the orders received by date and by name, account for all deliveries and at month end make paper statement to be presented to each client for payment. Hence other than salesmanship, auctioneering and money collection skills the new entrants needed customer service skills also. 

A number of candidates emerged with these qualifications. Some of them showed up in Shimla for employment. One amongst them was a young man from Pirsaluhi, a distant cousin of Puran Mall with the name Buta Mall[4]. At eighteen years of age he showed up at Shimla in 1873. He was given a job with a wage of Rupees four per month as a helper to the morning auctioneers. In three years he would make his talent known as an accountant and as an administrator of diverse activities at the enterprise. Hence he was overdue for promotion. The latter happened immediately after the fire of 1875/76 when the business was relocated to the Lower Bazaar/Edward Gunj.

Other cousins also joined the operation and all of them were given different assignments.

Other Sud/Sood Businesses in the Upper Bazaar -1876/1899

The four hundred or so Suds/Soods in Shimla were not only grain merchants and commission agents but also involved in other enterprises, although commission agency by 1876 was the main line of business. Other Suds/Soods in Shimla included:

Sarafa Mall Rairu Mall (1876), Sunder Mall Chaudhari Mall began (1867), Rama & Co (1876 & prior), Jalla Mal Jawahar Mall (1876), Gobind Mall Chuha Ram, Mauja Mall Sant Ram, Kiru Mall Naval Kishore, Hakam Mall Tani Mall, Luder Mall Jai Bhan, Thunia Mall Ghunghar Mall, Nihala Mall enterprises; Buta Mall enterprises (popularly known as Butails) etc.[5]

Another big break occurred during the 1890s when the railway extension to Shimla was in progress. A number of timber merchants like Gopi Mall, Gajjan Mall, Hakam Mall & Tani Mall and other family enterprises emerged. At a later date they would become the front runners of a big empire of forest lessees in Shimla and elsewhere.

Success Visits the Merchants in Upper Bazaar until the Fire of 1875/1876

All Sud/Sood merchants were doing well in the Upper Bazaar. The rising population shortly after Shimla was declared as the summer capital in 1864 was the key reason. Greater the numbers, greater was the requirement of grains, fruits & vegetables and other consumables. Population in Shimla had increased dramatically in last five years. As per records of July 1869 - 14,848 souls lived in Shimla (of which 1,434 were European)   -  (Imperial Gazetteer Of India 1887 Volume 12). This population was a dramatic increase from estimated 6-7,000 in 1861. Housing construction had seen a rise as more and more homes were built. The native population mostly lived in hotchpotch housing on the southern slopes. The British upper class society lived in a scattered cottages/bungalows all along the Mall Road. The Viceroy had himself moved to Peterhoff (Lord Elgin was first to move there in 1863). That set the tone for future high-end construction. All the high officials of the Raj would occupy a spot where the view was best and land was in plentiful and start building there. They would seek all other official permissions and clearances later. Shimla Municipal Committee was making sure that the natives did not begin housing in areas reserved for the Europeans.

The newly arrived natives who were either businessmen or labour lived either in or around Upper Bazaar until 1875/76 or on the southern slopes without an organized housing. Shimla Municipal Committee wished to set it right. As stated earlier, the British wished better-organized bazaars & housing and they had a plan in mind. They would not act on this plan unless forced to act. By mid 1870s, Shimla had developed an acute water shortage. All the springs and Baolis in the area were unable to cope with the sudden influx of people. Alternative was to pipe water to Shimla from streams in the vicinity.  One source seven miles away would require a tank in Sanjauli and a tank in Shimla. There was no problem locating the Sanjauli Tank, but locating Shimla tank was a big problem. AS said earlier in the text, most suitable of all spots was where the native Upper Bazaar was located. Shimla Municipal Committee wanted this area badly but could not have it, until an act of God (or deliberate) started a fire on May 16, 1875 in a British owned enterprise. It spread quickly and engulfed the whole area. In a day of burning, it reduced the whole bazaar to a heap of cinder. People cried especially who lost everything in the fire. The Government promised to help, provided the Bazaar for the natives is moved elsewhere. So much so that the Shimla Municipal Committee President prohibited re-building by the natives in the area.

Worst affected were the Suds/Soods. They all had operations in the Upper Bazaar which they could not rebuild. Promised area, segregated by race, ethnicity and profession was on the southern slopes. In the midst of despair, the British began to extend the motley existing Lower Bazaar and Middle Bazaar (planning of Chor Bazaar- Ram Bazaar was far away). This Lower Bazaar where the natives would shop in the future would be centred just above the Edward Gunj.  As a starter a 20-foot wide road would be built. It would be carved out of the mountain face. This was about 5-700 yards long road directly connected to the Edward Gunj. It began where the western end of the ingress to the Edward Gunj was located and ended where the eastern end of the ingress ended. A mule path connected it to the Boileauganj in the west and a dirt pathway connected it to the Churail Baoli in the east. The British plan was not to connect it to the Mall shopping promenade. The only connection this bazaar had with the Mall was thru difficult pathways on the mountain slopes.

As an act of goodwill, Shimla Municipal Committee paid compensation to all who lost their property and merchandize on the Upper Mall. Business owner with government help began building on land allocated to them in the newly planned Lower Bazaar. First the construction was shabby, but with the setting up of a new brick kiln works, well made shop-cum-flat appeared. Within three years the Lower Bazaar began to take shape.

In the fire episode, the British had the Upper Bazaar for themselves and very cleverly ejected the natives out of there. It is said that the present panoramic view of the snow-covered mountains owes its debt to vacating the upper Bazaar completely. It may be true but was not part of the plan.

Suds/Soods relocate to the Lower Bazaar & elsewhere

Post fire episode, the Suds/Soods had only two choices, the first to accept the British offer and relocate to the Lower Bazaar/Edward Gunj. Second choice was to leave town and relocate to Chota Shimla and Boileauganj area or within the city limits, relocate to Lakkar Bazaar. Land was allocated to build and no one was denied this municipal allocation. They were discouraged to build temporary structures, but that is what they built initially. Later these were replaced with brick, stone and mortar construction. With the availability of the corrugated sheets, much of the roofs were built with that. The heights of the structures were limited to two floors. It was a carefully arrived conclusion, as building anything higher than 30 feet on a 45-degree sloped mountain would block the sunlight of the buildings behind them. The construction was designed in such a way that the ground floor opened directly to the newly built road.

These newly built shop-cum-flat had diversified businesses. These included grain retailers, textiles sellers, general merchandisers, leather goods stores and any items, which the native population needed. By about 1880s this construction work was complete. Municipal Committee realizing that hygiene had to be maintained at all cost, dug up drains, laid sewage pipes and made provision for future fresh water piping which was coming in next few years. In the beginning there were not more than 75-100 shops and stores at the Lower Bazaar, but these would undergo extension on both east and west side. It ran parallel to the Mall Road and Middle Bazaar above it. As business environment improved more and more stores opened. This area later would become headquarter of shopping for locals of Shimla but also for people coming from Shimla Hills (Mahasu District).

Fearing native interference with their own shopping on the Mall, the British refused it to be connected to the Mall Road both on east as well as west side. The only connection between the two was thru pathways used previously to descend and climb from the Edward Gunj to the Ridge.

Another major fire incident of a wooden structure, which housed British owned businesses right in front of the Telegraph Office on the Mall, forced the reconstruction of the burnt out building with stone and mortar. To connect the ground floors of this new building, the Municipal Committee was left with no choice but to extend the Lower Bazaar road and connect it to the Mall. This how the west end of the Lower Bazaar got connected to the Mall. The eastern end had to wait a while before it is connected to the Mall.

Others, who preferred to relocate at the Edward Gunj, were mostly grain dealers and grocers. The Edward Gunj was further extended to lease additional space hence it extended as far above as the Lower Bazaar on both sides. The Middle Bazaar, which was above the Lower Bazaar, had a great beginning but the Municipality developed cold feet. Its proximity to the European shopping district bothered them. Hence they halted its extension after its promising start.

The Mall shopping promenade of about a mile and a bit was given 100% European look. By 1880, Britain had become rich country. It had so many colonies to loot. Manufactured goods of the British factories were everywhere in India, Shimla including. This shopping mile would have British owned stores, selling British made goods to mostly to Britishers. Its construction was not unique, it followed the pattern of European shopping design with large show windows for display, and glass counters to conduct business and no more than two floors height. For India it was a unique design. Countless writers have discussed its uniqueness. Edward J Buck writing in 1905 says it all (he quoted another author about thirty years earlier):

          " What cannot be purchased at Simla? Here is an           abstract of    the business portion of Simla, and as the     wares are displayed           in a most tempting manner           to the eyes of passers-by on the           Mall, what wonder that the number of ' jhampanis[6] ' are           numerous at almost           every shop at the time of 'eating the air'      in the           evening."
         





 

 

 

 






[1] One Maund is equal to 82 pounds.


[2] Data as per census of 1881


[3] See earlier Chapters for European owned stores as given by Buck.


[4] Author's grandfather


[5] Sood Sabha Shimla


[6] A wheeless carriage carried by two men on each side.


 

 

 

 

 

 

 

 

 




[1] Final Report of the First Regular Settlement of the Simla District in the Punjab - E G Wace; 1981-83
[2] The British Empire - Indian Mutiny and British Revenge
[3] A conical bamboo container carried on the back of a person.
[4] Or "Beggar" A system of forced labour in India in 1820s and later, where the prince is bound by his treaty obligation to provide labour for community work. It was prevalent before the British captured the north-western hills. They exploited it even further. This practice as described by MS Ahluwalia (Social Cultural & Economic system of Himachal Pradesh) operated thru the the local official (Patwari or Lambardar), would list families who would provide this free labour. Families with one male child were exempt. British had incorporated the Begar System in their treaties with the princes. Whenever they wished they would requisition people in the surrounding villages to build a pathway or road (community activity) but also requisition people as load carries and coolies wherever they came to Shimla or left Shimla. Lord Combermere in 1830 had 1,300 begaries with him when he and his troops travelled around in Shimla and other hill states. Lt/Major Kennedy would routinely requisitioned begaries during his tenure as Shimla Political Officer. A few complaints were summarily dealt with by the higher ups in the hierarchy. They all supported it. But with economic lot of people improving in the middle of the nineteenth, they began to resent it. It was in the middle of the nineteenth century that modifications were made to the system. They would still be requisitioned but paid.
[5] Author's Grandfather in 1873, uncle in 1897 and father in 1907 began their careers from Edward Gunj.
[6] It is dispute among the historian that who built this Gunj Bazaar. The present construction is much later than 1846-47. When the latter day builders re-built it, they decided to honour it by giving it its original founder's name.
[7] British India & Tibet 1766-1920 by Alastair Lamb
[8] Abode of Snow (Andrew Wilson)
[9] First War of Independence